The Business And Technology Network

PALO ALTO, Calif. – PubMatic, a global company that provides premium online publishers technology and a full service solution to manage and monetize non-guaranteed ad inventory, today announced the sponsor and speaker lineup for Ad Revenue 2009. The second annual Ad Revenue conference, a follow up to last year’s sold out event, will be held on October 8th at New World Stages in New York City. The event will bring together hundreds of thought leaders in the online display advertising industry and will focus on increasing the revenue made by publishers from non-guaranteed inventory.

This event is happening with the generous support of InterCLICK, Audience Science, CPX Interactive, eXelate, MediaMath, and Pulse360.

Ad Revenue 2009’s industry expert speakers will focus on the ecosystem that drives revenue for premium publishers’ 2nd Ad Sales Channel, or inventory not sold through their direct sales force. The 2nd Channel ecosystem is vast and complex, made up of ad networks, ad exchanges, data exchanges, and many other segments. Ad Revenue 2009 will bring clarity to the ecosystem for premium publishers so that they can develop the best strategies to increase their advertising revenue in the immediate future and for years to come.

“The Ad Revenue conference is the only conference dedicated entirely to helping premium publishers develop strategies to increase the value of their non-guaranteed inventory,” said Rajeev Goel, PubMatic Co-founder and CEO. “Hundreds of companies are driving innovation that can help significantly raise their bottom line, and the publishers that understand the ecosystem the best stand to gain the most from it. If there is one conference that premium publishers need to attend every year, this is it.”